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How to use anchor text effectively

How to use anchor text effectively

Anchor text refers to text that contains a hyperlink within a website and plays an important role in explaining the topic of the linked page. Effective use of anchor text can contribute to improving search engine optimization (SEO) and user experience (UX) simultaneously. This article introduces how to use effective anchor text.

1. Use relevant keywords

Anchor text should accurately reflect the content of the linked page. Using relevant keywords helps search engines better understand the topic of the linked page and provides clarity to users.

  • Example: When linking to a “SEO Guide” page, using anchor text such as “SEO Optimization Tips” can make it more relevant.
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2. Avoid excessive keyword use

Repetition of keywords too many times or using the same keywords in all anchor text can be perceived as spam by search engines. It is important to use appropriate keywords in their natural context.

  • Example: Spread out keywords using a variety of phrases, such as “Learn SEO tips,” “How to optimize search engines,” etc.
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3. Use clear and useful language

Anchor text should help users predict what information they will receive when they click the link. Instead of general phrases like “click here,” we recommend using specific text that clearly explains the purpose of the linked page.